About us

A legacy of quality and flavour

Yellow Diamond, the flagship brand of Prataap Snacks, stands as a prominent chips company in India, recognized among the top snacks brands in India. With a variety of products ranging from chips to namkeens, we cater to the nation's love for snacking. Through sustainable practices and modern manufacturing, our snacks reach millions daily, making Prataap Snacks a trusted name in the chips company industry. Every bite of Yellow Diamond brings together taste, quality, and tradition, making us a favorite across the country.

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History & Milestones

From humble beginnings to snacking greatness

From humble beginnings, Yellow Diamond has risen to snacking greatness. Prataap Snacks has marked key milestones, from launching our flagship brand to acquiring Avadh Snacks, solidifying our place among the top 5 snack companies in India. As one of the biggest snack companies in India, we continue to set benchmarks in taste and quality, driven by our vision to remain at the forefront of the snacks industry.

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Yellow Diamond

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Yearly Revenue